Do you want to be on the first page of Google searches in every market where you do business? You won't believe how much SEO localization can help you get known.
Only 0.78 percent of Google users click on a link on the second page.
That's why everyone wants to be at the top of the first page of Google search results. When you only do business online and in different markets, it's especially important to be seen on the first page of Google's search results.
If you want to build a strong online presence, you need to know all the latest SEO strategies. If you want to start doing business in new markets, you need to know a lot about those markets as well as SEO tactics. When you put these two things together, you'll be able to be a top player in every market your company does business in.
Don't worry if you don't have the resources to do everything in-house. There are many SEO localization experts who can help your company get to the first page of Google's search results.
Let's learn more about what SEO localization is and what you need to watch out for when building an online presence for new markets.
The Little Things That Can Make a Big Difference
ALT tags, image titles, HTML tags, metadata, keywords, and a lot of other things are the hidden gems that people can't see, but Google can and loves them all.
Even though this isn't what people see when they visit your website, these are the things that search engines look at when deciding where to put you in the results. Any SEO expert with a lot of experience will tell you that this technical part of SEO is just as important as the content on your pages.
Research on Keywords
It's just not enough to translate keywords to reach new audiences. There needs to be a lot of research done because different markets search in different ways.
Each country has its own way of putting things in its language, sayings, vocabulary, and information needs. To call your keyword research a success, you'll need to know all of these things about your market.
Even if a country speaks the same language, its people will search in different ways.
How Important Titles Are
36% of SEO experts think that the headline/title tag is the most important SEO element, so don't think it's easy to just literally translate the titles. One title may sell like hotcakes in one language, but that doesn't mean it will do the same in another.
When we talk about titles, we're not just talking about titles for blog posts or landing pages, but also titles for images. These are also very important because, if done right, they can show up at the top of the Google Images search results.
localizing all titles
Most of the time, the page's main keyword needs to be in the title for SEO purposes. The image title also helps search engines figure out what the picture is about.
Meta Descriptions
Meta descriptions show up next to your website link as you scroll through the search results. Meta descriptions are very important because that's where people might decide to click on your link.
It might sound easy to translate meta descriptions, but it's not. Meta descriptions can only be a certain number of words long. This means that the content needs to be well-thought-out, include your focus keyword, and take into account the language of your target audience.
ALT Tags
ALT tags can give your website more relevancy signals and help Google understand what the image is about so it can rank it correctly.
When it comes to ALT tags, try to say as much as you can about an image. You want your image to show up in Google Images when someone searches for something related, right?
ALT tags are an important part of SEO localization that is often overlooked. But remember that if you don't localize ALT tags, it's harder to tell which language is the page's main language.
Are you ready to step up your SEO localization efforts?
If you don't have the resources to do SEO localization Dallas, you can give your content to a language service provider with experience in all of the above.
Even if you find a company that can help you with international SEO, you should still work with your localization team. So, they will always know exactly what you want to accomplish and who you want to reach. The experts can localize your content and make sure your SEO work pays off only if you tell them what you want.
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