Have you heard
the latest news about people crashing their Teslas because they trusted the
self-driving features? Cars don't drive themselves yet, and it turns out that
neither does your health care website.
Most web designers and online marketing companies won't tell you this, but your medical website will work much better to bring in new patients if you give it some input. Don't leave it to its own devices. With a little more focus and the easy steps below, many more new patients will call.
1. Talk with People on Social Media
Share health
tips on social media, especially about conditions you know a lot about. If you
share blog posts from your practice, your website will become known as a
reliable source of health information and your social media followers will be
more likely to make appointments.
Talk to patients
through the social profiles for your practice as well. This helps make the
connection more personal. "Liking," commenting on, and re-posting the
posts of other healthcare professionals is another way to boost your online
credibility. It will make them more likely to do the same for you, which can
help your site move up in search results.
2. Respond to Online Reviews in A
Positive Way
88 percent of
people now trust online reviews as much as personal recommendations from
friends and family. Get happy patients to write reviews on different websites,
like Yelp and Google. And don't forget to thank people who wrote good reviews.
The more
positive reviews you get, the more likely it is that your website will move up
in search results. In fact, Google gives more weight to businesses that have
five or more good reviews.
It's important
that your practice also takes into account the bad feedback.
Since 4 out of 5
people have changed their minds about buying something after reading bad
reviews online, your best bet is to address the problems of unhappy customers.
The more stars that appear next to the name of your medical practice's website
in search results, the more likely it is that new patients will click on it and
make an appointment.
3. Use Social Media To Spread The Word
About Local Events And Hot News Stories
This lets you
take advantage of the traffic to your website caused by popular events or news
stories and reach a larger audience. In a recent survey, 60% of social media
users said they trust information posted by doctors more than any other group.
This means that people are more likely to click on your posts than those from
other sources.
When people
"like," share, comment on, and link to your posts about local events,
it makes your healthcare website design more relevant and helps it rank higher in
local searches. This also shows that your practice is part of the community,
which helps people in the area trust you. More likely they are to choose you as
a medical provider, the more they trust you.
4. Make How-To and Review Videos for YouTube
- YouTube is now the second most popular way for doctors to connect through social media. There are several good reasons to promote your medical practice website through this channel:
- YouTube is not only a popular place to watch videos online, but it is also a popular place to look for things. When you post on this channel, you'll get more search traffic and your rankings on general search engines will go up, too (e.g., Google and Bing).
- Videos help people feel like they know you and your practice better because they can put a face to your name. Because of this, customer testimonials are thought to be the most effective type of content marketing.
- How-to videos show that you know a lot about medicine. It's much more effective to show patients and potential patients that you know how to treat the conditions you specialize in than to just tell them.
- Testimonial videos help build trust with potential patients because they show real patients recommending your practice. People naturally believe what other people like them say.
- Studies have shown that people who watch online videos are more likely to buy something by more than 64%. Whether it's a new pair of shoes or your medical services, testimonials have a big impact on customers.
- Putting up videos with wide appeal, like how-tos, can get the attention of other doctors. When they share these videos on their own social networks, it can help your videos and website move up in the search rankings.
5. Claim Your Citations
Even if you've
never put your business on Yelp, the Yellow Pages, or Superpages.com, it's
likely already there. By claiming the listing, you can fix any mistakes and add
any missing information. This makes sure that your current and potential
patients can find your office.
Even better, you
can help your website move up in the search results by claiming local citation
listings on as many directories as possible. If everything else is the same,
businesses with more citations tend to rank higher than those with less.
Citations in places like the local chamber of commerce directory or a city
business index are especially helpful because they show that your practice is
well-known in the area.
Use these five steps to promote yourself to boost your online marketing and local SEO. This will help you get a lot more patients for the money you spend on your website.
Need to find
more new patients? Get in Touch.
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