There are a lot of flash and table-based templates on the market that might look polished and professional at first glance, but there are much better choices. In the last ten years, there have been a lot of IT improvements in the medical field that have made records more accessible to both patients and doctors. This article talks about the basics of making and promoting a website in the medical field.
Key Issues in Web Development
Don't worry about how much content there is. Instead, focus on how good the content is and how it is put together. There are a lot of medical sites on the web that have more than 20 pages and link to every page on their site from their home page. Having a well-organized site can help both visitors and search engine crawlers. Use both static and dynamic programming languages to make a site that works well. For example, a good homepage would have a labeled flash header or other image, a clean HTML navigation that can be changed from one place, some HTML content like headers, paragraph content, and office locations, a dynamic contact request, and, if applicable, an RSS feed to recent articles. There is no set number of pages that should be on a website, but it should be as easy to use as a textbook. Make sure to give each page a title and make a sitemap file for search engine crawlers. Homepages that take more than 3 seconds to load should be avoided.
Content should be written for both patients and other people who might visit the site, like other doctors and drug reps. Pay attention to how trustworthy the practice is and what makes the services it offers unique. It's not important to focus on keywords for search engines because the best thing to do is to stay involved, talk to people, update content, and let the site grow on its own.
How Social Media and Networking Can Help You
When marketing a medical practice web design, the most important thing is to build credibility and get referrals. To stay competitive, you almost have to use web pages to show off your most up-to-date methods and share the benefits through social media and networking.
All areas of specialized medicine are part of the industry. Only the experts in each field will know what their audience wants. Ask yourself, "What services do my patients want and what questions do they have?" It's important to focus on the benefits and problems that your practice solves instead of the problems with old or out-of-date methods. Patients want to know what happens and how it happens. Using social media to build credibility is a great way to help market a medical business, but that shouldn't be the only goal. Connect the site to social media with the help of technology. If you let your patients and other visitors get to know you and your practice, referrals and traffic will happen naturally, as they should.
Using the location of your office to your benefit
Some service-based businesses don't need a physical office location because they work from home. Make sure that important directories can find your business. You can't take advantage of this by putting your site in a lot of directories. Instead, you should focus on a few directories and then track how many referrals you get from each. Local search engines like Google and Yahoo!, as well as the township business directory and DMOZ, are a must. There are other useful directories that can be found in different places. Doing some research on where your competitors are listed could be a good way to figure out which directories might bring you traffic.
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