On-page SEO
Blog posts can assistance you rank and become appealing social media content. When thinking blog post topics, think about the often asked questions you become from your patients. And then, use the information of your doctors to answer the queries in-depth.
Internal links a blog post to a service page, will sign to Google that this page is about X and will assistance it ranks for the anchor text used. Before you go link happy, study the site architecture and which pages you need to rank for which keywords. We want to evade keyword anthropophagy, or ranking numerous pages for the same keyword.
Blog posts can rank well for long-tail keywords such as “digital marketing services for doctors in Texas” and service pages can rank for more succinct keywords like “digital marketing.”
Off-page SEO
Build backlinks from other websites to assistance increase your website’s authority and visibility in search. Depending on your domain authority (DA), you will want to find medical healthcare websites with blogs. A plan to consider is whether or not you create listings for all of your doctors or just the clinic.
Positive press releases are a great way to make awareness and backlinks to your website. Here are a few circumstances that offer up great PR physical opportunities:
Hiring a new doctor
New technology/method
Sponsorships and event
Clinic expansion
Bonus! Get reviews for your doctors and clinics. Reviews are a vital step in the decision-making procedure, whether your potential patients select you or the competition. Learn more about our healthcare reputation management service online.
Technical SEO
Page speed has become extremely significant. Check your website’s speed with Google’s tool and work with your web developer to enhance the website. If you’re graded at a C or F, you are lost out on traffic and search engines will not rank you above the competitor with a quicker website.
Is your site mobile-friendly? WordPress is a very public content organization system, but some websites in the medical healthcare industry opt for a different CMS. Check with your web design company to make sure the website is nearby on any device.
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